Implicit Presenting at Sitecore Symposium 2018
September 27, 2018
Based on a project where Implicit has had the opportunity to develop an omnichannel marketing tool with Danske Bank, the two companies will join forces at Sitecore Symposium to share the case story.
Danske Bank, a leading Nordic bank with more than 2.7 million retail customers, faced several classic challenges when it comes to omnichannel campaign execution. Using a variety of systems, marketers and analysts wasted too much time coordinating and creating campaigns.
In the talk at Sitecore Symposium 2018, Inga Sneideryte, Team Manager at Danske Bank will tell the story of how Danske Bank created a custom, user-friendly application based on the Sitecore platform.
The solution allows marketers to work with app/web messages, app notifications and different types of email campaigns from a single solution. The integrated solution combines a custom, drag-and-drop UI built in Sitecore with 3rd party analytics and business intelligence tools (SAS Institute and Tableau).
Chris Nash, Director of Digital Experience Strategy from Implicit (Sitecore partner for Danske Bank), will describe how the Dank Bank solution takes advantage of Sitecore’s flexible architecture and how the solution can be extended to take further advantage of the Sitecore platform.
The presentation takes place on Thursday, October 11th at 10:30am. The presentation is part of the Optimization track and Symposium. Details for the location of the presentation can be found on the Sitecore Symposium agenda.